Pimp My Cause

My friend and sometime collaborator Paul Skinner has launched a lovely collaborative platform for marketers to help out with worthwhile causes. What follows is their press release - do join up and pass it on!!!

The initiative is at pimpmycause.org

Pimp My Cause

An online initiative is set to bring marketing experts and non-profit organisations together for the first time, in a free skills matchmaking service. The web-based platform, called Pimp My Cause, aunched on June 9th, providing professional marketing support for charities, NGOs, social enterprises and citizen organisations looking to address any type of social, environmental or charitable need. Additional features will include a Twitter Help Desk and a Hall of Fame, featuring member-nominated awards.

Alex Epstein, the popular candidate from the last series of BBC’s ‘The Apprentice’, fronted the initiative’s first campaign, contributing brand management strategy to ’UK Youth, a charity that supports 750,000 young people each year.

“By ‘adopting’ a good cause, talented people can help make a big difference, sharing powerful ideas, expertise and creative thought. Pimp My Cause is a new era for charitable organisations - and I’m a staunch supporter!” Alex remarked.

“The most successful organisations are those that shout the loudest – which means spending money on big campaigns. But not everyone has such deep pockets. There are causes out there, with amazing stories waiting to be told – they just need a helping hand to make themselves heard”, he added.

Pimp My Cause presents marketers with a unique opportunity to broaden their experience. Larger organisations can take advantage of the chance to increase staff morale, enhance their corporate profile, and learn more about the social and environmental issues facing businesses planning for a sustainable future. Smaller agencies and independent marketers can use the platform to build a portfolio of exciting case studies that showcase their abilities.

The initiative is the brainchild of global marketer and sustainability pioneer, Paul Skinner, the founder of Blue Marble Consulting.

“Good causes in need of marketing support and exceptional marketers looking to donate their talent to the project of their choice will now be able to browse and search for the best matches online, using much the same mechanism used in online dating sites,” he said.

Having established a stellar career working on big brands, including L’Oreal, Siemens, Toshiba and Panasonic, Paul’s interest in environmental issues was sparked whilst working on General Electric’s ‘Eco-magination’ project. He has since worked on numerous high profile, non-profit marketing ventures and campaigns, as well as setting up his own sustainability strategy agency.

For more information, please contact Paul Skinner:

Tel: 07595 383022
Email: paul@pimpmycause.org